The rollout of new factory-backed Direct Connection performance parts include performance “Tuner” and “Stage” kits for the Dodge Challenger and new race-ready performance kits for the Dodge Challenger Mopar Drag Pak
Auburn Hills, Mich.— Dodge is kick-starting the brand’s rollout of new factory-backed Direct Connection performance parts with the announcement of key products from the exclusive new lineup, including performance “Tuner” and “Stage” kits for the Dodge Challenger and new race-ready performance kits for the Dodge Challenger Mopar Drag Pak.
A new Direct Connection parts catalog, available for download now here , offers parts information and pricing, while the Direct Connection hotline at 800-998-1110 is up and running to provide technical support straight from the performance experts.
Dodge is kick-starting the brand’s rollout of new factory-backed Direct Connection performance parts with the announcement of key products from the exclusive new lineup, including performance, “Tuner” and “Stage” kits for the Dodge Challenger and new race-ready performance kits for the Dodge Challenger Mopar Drag Pak.
Ordering for Direct Connection parts will open in late Q1 2022. The Dodge Power Brokers dealer network, which will serve as the sole source for all Direct Connection performance parts, will also begin operation in late Q1 2022.
The announcement of the Direct Connection parts lineup opens the fifth “garage door” of the Dodge Never Lift campaign, which provides a 24-month road map to the brand’s electrified performance future. The Dodge 24 Months of Muscle calendar can be viewed at Dodgegarage.com/never-lift .
“Direct Connection will continue its rollout next year with a lineup of 200-plus parts, and with a network of Dodge Power Brokers dealers trained and equipped to help enthusiasts take that performance to the next level,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “The opening of orders for Direct Connection performance parts in the first quarter of 2022 is just the start — the lineup of Direct Connection products and Dodge Power Brokers dealers will continue to grow in the years ahead.”
